Many companies invest in their own webshop as the central hub for online sales. A smart choice. But for businesses that truly want to get the most out of e-commerce, it's wise to also make use of platforms like Bol, Miinto, or Google Shopping. Why? Because reach, efficiency, and conversion increase significantly as a result.
One of the biggest advantages of e-commerce platforms is their reach. These platforms attract millions of visitors daily who are actively searching for products. By showcasing your assortment on these platforms, your business becomes discoverable beyond your own webshop. Without spending extra marketing budget, you still reach a much larger audience.
A company that is visible across multiple channels radiates trust and professionalism. By selling through both your own webshop and external platforms, customer trust increases. This effect is amplified when pricing, product information, and delivery times are consistent across all channels. Thanks to the automation of Product Feeder, this becomes easy to manage.
One of the main challenges of multichannel sales is managing stock and prices. When this information has to be updated manually for each channel, the risk of errors increases. By using an integrated system like Product Feeder, product data is automatically synchronized between the webshop and various e-commerce platforms. This keeps everything up-to-date, error-free, and time-efficient.
With a webshop alone, you're heavily dependent on SEO, ads, or email campaigns to attract visitors. E-commerce platforms offer immediate visibility without a long lead time. By smartly optimizing product titles, images, and prices, conversions happen faster. Product Feeder makes it easy to manage these optimizations across all sales channels from one central location.
By using both your own webshop and various e-commerce platforms, you can collect more data on customer behavior, product performance, and conversions. These insights help refine your offering and marketing strategy. Product Feeder provides real-time insights that support informed decision-making.
Your own webshop is the foundation of your online presence. But when combined with e-commerce platforms, it creates a powerful ecosystem that leads to greater visibility, higher revenue, and better customer insights. With smart tools like Product Feeder, this expansion isn’t a burden — it’s an efficient step toward scalable growth.
